Spanish Wine Exports Performing Well in Crisis Market
March 3rd, 2009A couple of really interesting articles at Market Watch and at Decanter in the last week really gave some insights into how Spanish wine is performing in the current crisis market. According to Market Watch, Spanish imports are performing better than average in the US wine market, and particularly when you compare their numbers to other major European wine exporters such as French, Italy and Germany. The value of Spanish table wines increased 5% in 2008 while cava imports performed even better at 9%….obviously cava is good recession alternative to Champagne! The Decanter article addresses the situation in the UK market, Spanish wines declined in volume by 3% but remained stable in value. Hopefully this shows that UK and US consumers that Spanish wines offer great value at very inexpensive price points, but also at higher price points. It’s great to see Spanish wines performing so well in this difficult market…certainly the quality and value of the product on offer merits the recognition of the consumer. The Decanter article’s main theme was that Rioja imports had declined as compared to their rival regions. Just as interesting is the comment posted by the UK office of Wines from Rioja, denying any slump in Rioja sales in the UK! Decanter doesn’t provide any assessment of Rioja’s decline, but I have been thinking of a few. Read on for some more thoughts….





