Spain’s Top Five Wines or The Parkerization of Spain
February 3rd, 2009
When I arrived in Spain over 6 years ago, Robert Parker and his team were just starting to pay attention to the wines in a big way. Since then I have seen awareness of him take off in the wine sector…frequently these days, winery professionals talk about the ratings they’ve received from the Wine Advocate. I often ask my groups of wine tasters if they’ve heard of Robert Parker, and though many of the foreigners have, very few of the Spanish groups have. The concept of wine ratings still hasn’t really filtered down to the typical Spanish wine consumer…he or she still rely on the recommendations of family, friends, or their local wine merchant. There are quite a few wine guides and magazines in Spain that rate wines, but ratings are a tool that is just starting to be used as a marketing tool by wineries, distributors and wine merchants.





